Fluid (Vision & product concepting):
After a great and successful brand design exercise, it was time to bring the Fluid vision to life on screen.
The idea was to communicate what Fluid can do in various form factors while giving the viewer room to imagine how far they can push it given the chance.
Enjoy the video, and keep scrolling to go through the behind the scenes of this project.
OK, I think you may have liked that. Let us dive behind the scenes
1. Gathering inspiration
This is always fun. Forging my own concepts off of the existence of other works and nature. It is always a beautiful process. From Picasso to Microsoft design and Ikea, the mood board was a vast landscape of ideas. And you will see why.
Also a fun part. So many feedback loops. Until the right sequence of events is set to tell a good story.
3. Modelling & Rigging
I am trying to save us time, so I skipped a few steps. The point is, we had to animate a lot of hands doing various gestures. A very tedious but unavoidable process.
4. Asset UI design
I had to wear my product design hat here and design fake interfaces for the different devices through out the video.
An ecommerce site
A self serve burger kiosk
A smart TV
2 computers playing ping pong
A tablet with a social media app
Living room - Smart TV
The final render
E-commerce - Laptop Scene
Burger menu - Kiosk Scene
Ping Pong game - Mac & Desktop scene
Tablet Scene - Social media
Before any serious texturing and rendering is done, we have to make an animatic to give us an idea of what the video will be.
6. And the final video once more.