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The Waterside Ikoyi:
Boats, water, class, beautiful people and a good time. That was the design brief when I was approached to brand a luxury boat club in Nigeria. No special problems to solve. No complex math and algorithms, just make a really cool brand. Have fun.
Defining the product
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Well, we know it is boats, water, fun and luxury. So I start our research from there.
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Idea exploration
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As always, so so many concepts were explored. And I zeroed in on a few that led us to a final one.
And the winner is​
Well, this guy. Simple but imposing, easy to read and remember. Using simplicity to convey unparalleled class.
Of course there are rules​
And that is why brand manuals exist. So I made one for this too.
Gorgeous​
Dj Play me Ocean by Frank Ocean!
Some champagne for the water​
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